Newly created Spark Awards program invites entries

The Spark Awards celebrate design in all disciplines from experimental to mainstream, from product to print. Categories include the following:

products: consumer goods and appliances
leisure, sports, and outdoor recreation
industrial and consumer tools and equipment
air and marine transportation, life science, health and medicine
fashion and beauty
jewelry, timepieces and luxury goods
mobility: new vehicles
concept vehicles
other surface transportation
green alternative systems and vehicles
accessories, tools and equipment
plus: all architecture, public sector and communication design categories.

The general deadline is April 15, 2007, and the entry fee is $200. The early deadline is March 1, 2007 and the fee is reduced to $180. A late deadline of April 30 demands a fee of $250. The award show, reception and exhibit will be hosted by the Art Center College of Design in Pasadena, California on May 5, 2007.

The historic repurposed aircraft Wind Tunnel on Art Center’s South Campus in Pasadena, California will be headquarters for the Spark Awards during the week of May 1st., 2007.

Many other exciting activities are also in store. Dwell magazine is holding a Dwell on Design Conference themed The Intelligent House from April 27th to 29th. And in collaboration with the Vitra Design Museum, the Open House: Architecture and Technology for Intelligent Living exhibition takes place in the Wind Tunnel from April 14th to July 1st, 2007, which envisions the house of the future as a place for new spatial experiences, new systems of sustainability and new sensory enhancements. Going beyond gadgets, Open House will investigate how recent technologies can improve future living and lifestyles.

Chairs for the Spark Award have been selected for three major categories: the Grand Chair and Graphics Design Chair will be Kit Hinrichs, Partner, Pentagram Design; the Digital Design Co-Chairs are Drew Takahashi, Emperor of FunJacket and Clement Mok, Founder of Studio Archetype; the Mobility Design Chair will be Robert Cumberford, Design Editor of Automobile magazine. Architecture, Advertising and Product Design Chairs have yet to be announced.

The competition is a component of Spark’s mission to raise awareness of design in the public’s eye. Spark encourages innovation, aspiration and broad participation. Architects, designers, art directors, design firms, manufacturers, organizations, advertising agencies, students and novices are all welcome.

There is need for different design disciplines to learn to collaborate better. Spark’s pan-design, multi-level orientation is a living laboratory for designers learning to work together. Most designers are eager to respond to a higher calling, a bigger idea, a more substantial contribution. Spark will ignite this fire and help design mean and contribute more, with aspirational as well as professional benefits.

For more information, please visit, e-mail or call the toll-free number 866.846.6715.