Miele Canada recently unveils completely reinvented showroom in Toronto
Miele Canada has opened the doors of the newly renovated and completely reinvented Miele Centre Toronto. The global initiative to create consistent Miele Centres as contemporary spaces with the complete lineup of Miele products such as vacuums, dishwashers, Generation 6000 cooking appliances and the all new Miele Range Series provides consumers with the ultimate shopping and education experience. This renovation solidifies Miele’s industry-leading standards, consistently proving to be “Immer Besser – Forever Better.”
“Moving away from a strictly commercialized space, we have successfully reinvented the look and feel of the Miele Centre Toronto, maintaining our objective to host customers in a retail atmosphere while providing exceptional educational tools around Miele product where they can actually try the products with the assistance of our Miele Ambassadors. The consumer experience is now elevated, so all of our clients will enjoy an interactive experience,” said Jan Heck, President of Miele Canada.
The Miele Centre showcases beautiful vignettes and displays, coffee stations for visitors to enjoy a freshly made cup of latte macchiato, and a program for creating personalized kitchens. This interactive technology, called Kitchen Appliance Visualizer, is an application that allows the consumer to design their dream kitchen from scratch, filling their unique space with Miele products. The same tool is available on the Miele website at www.miele.ca.
In addition, Miele Professional products are uniquely displayed in a completely renovated space where dental, cleaning and lab professionals can see up-close and personal products such as Miele Professional lab washers, dental disinfectors, commercial laundry and much more.
The reinvention of the Miele Centre was designed as a global initiative by the Miele design team in Germany. The Centre is currently open to the public, located at 161 Four Valley Drive in Vaughan.
Miele is the world leader in the field of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor-care products. This lineup is augmented by dishwashers, washer-extractors and tumble-dryers for commercial use as well as washer-disinfectors and sterilizers for use in medical and laboratory applications (Miele Professional). The company, founded in 1899, has eight production plants in Germany and one plant each in Austria, the Czech Republic, China and Romania. 2012/13 turnover amounted to approximately EUR 3.15 billion with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 17,250 with two-thirds in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.
To learn more, please visit www.miele.ca.