MADE presents Hold Me Close – an installation by Jade Rude

Taking place from May 10-June 30, 2012 at MADE in Toronto, Jade Rude’s exhibition Hold Me Close responds to the physical and atmospheric space of the gallery as it explores visual art’s ongoing engagement with language. Oversized, illuminated three-dimensional letters overlap one another and spell the phrase H-O-L-D-M-E. The piece engages in a form of wordplay while the type, size and materials mimic retail and advertising signage; this outward aesthetic is recontextualized, thereby playfully disrupting our familiar responses.

The letters form a structure that extends almost as long as the gallery. In conjunction with this dark, confined space, the glow of the text aims to envelope the viewer, offering a quiet and contemplative environment. Hold Me Close offers an expression of desired intimacy within an isolated space.

Jade Rude creates works that actualize moments of transition or disruption, focusing on the effects of trompe l’oeil, optical illusions and reversals. She is interested in exploring surface aesthetics and the ways in which outward appearances act as signifiers for objects.

Rude is Toronto-based artist and designer who has studied social theory in Norway, art and design in England, and is a graduate of Alberta College of Art. In addition to Canada, she has exhibited in the US, England, Japan, Columbia, MAMBA in Buenos Aires and most recently in a group show at MOCCA.

MADE engages in the design of objects and interiors, installations, commissions, collaborations and curatorial projects.

The opening reception takes place on Thursday, May 10, 2012 from 7:00pm to 9:00pm at MADE, located at 867 Dundas Street West.

For further information, please contact Shaun Moore or Julie Nicholson at 416.607.6384 or at