Jane Fulton Suri lecture: Design Thinking and Empathic Insight

The Faculty of Design of the Ontario College of Art & Design (OCAD) presents a talk by Jane Fulton Suri, Chief Creative Director of IDEO, on Thursday, January 29 at 7:00 pm in the OCAD Auditorium in Toronto. Fulton Suri’s talk – “Design Thinking and Empathic Insight” – is part of the 2008/09 M.C. McCain Design Speaker Series, which launched last fall with a lecture by writer/director and CBC Radio One host Terry O’Reilly.

Since joining IDEO (the Palo Alto, California-based global design firm responsible for such landmark products as Apple’s first computer mouse), Jane Fulton Suri has played a global leadership role in evolving content and craft, human insight, and design thinking in support of client projects worldwide. She came to design from a background in human factors psychology and architecture, with a pioneering ambition to integrate social science-based perspectives with design practice, to evolve human-centred design methods (including empathic observation and experience prototyping), and to foster a community of collaborators. Fulton Suri has written for BusinessWeek magazine and the Journal of Advertising Research. She is the author of Thoughtless Acts? Observations on Intuitive Design (Chronicle Books, 2005), a book that looks at how IDEO creates the people-friendly products, services, and spaces for which it is so widely recognized. A resident of Berkeley, California, Fulton Suri teaches regularly at Stanford University, the Haas School of Business (at the University of California, Berkeley), and the California College of the Arts.

The M.C. McCain Design Speaker Series continues in 2009 with a lecture by engineer and new media artist Natalie Jeremijenko, Associate Professor of Visual Art at New York University’s
Steinhardt School of Culture, Education, and Human Development on Thursday, February 12, 6:45 pm; and a talk by Jenny Bergstrom, artist and researcher at the Interactive Institute in Stockholm on Thursday, March 12 at 6:45 pm.


Admission to this event is free. For more information, please visit www.ocad.ca.