George Brown College Waterfront Campus wins Architectural Record’s Good Design Is Good Business Award

When Architectural Record first launched the Good Design is Good Business Awards in 1997, attitudes toward the impact of design on profit were changing. According to the editors at the time, corporations and entrepreneurs were just beginning to recognize the benefits of a thoughtful, well-executed workplace or business environment. Today, design excellence is a growing movement, as indicated by the range of this year’s nine winning projects. From innovative facilities for nonprofits like London’s JW3 and Boston’s District Hall to the reconsidered environments of such established industry icons as Macy’s Herald Square and McCann New York, each is the result of a successful collaboration between the client and design team – one that never loses sight of the business plan, the employee and user experience, or the bottom line.

Designed by Stantec Architecture/KPMB Architects in Joint Venture, the George Brown College Waterfront Campus won the GDGB Award, and is the only Canadian project win the Good Design is Good Business Award for 2015 among the 10 or 12 winners this year.

In 2012, George Brown College, an urban community college in Toronto, built a waterfront campus for its school of health sciences. Representing a 40 percent expansion of the overall campus, the new 450,000-square-foot, $140-million building responds to rising demand for health-care professionals, in particular those who are preparing for a collaborative practice. By uniting the schools of Dental Health, Heath and Wellness, Health Management, and Nursing and creating strategic social spaces shared by all student bodies, the facility refutes the silo mentality that had kept these related departments from intersecting. Students traveling diverse paths now meet each other easily, build connections, and, in effect, teach one another.

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