Canadian Architect


The Story of Marketing Tall Buildings

June 20, 2017
41 Willcocks Street, Toronto, Ontario

Where: University of Toronto

When: June 20, 7:30 a.m.

William Murray, Group Director of Strategy, Wordsearch, will discuss his experience with marketing and branding some of the world’s tallest and most iconic buildings – from London to New York, to Guangzhou, and beyond. Following William’s presentation, a moderated panel discussion will explore the latest trends and technologies shaping the marketing of tall buildings globally and what that means for Toronto. Panelists will include David Wex, Co-founder, Urban Capital, Sue MacKay, Vice President, Marketing at Empire Communities, and Alan Vihant SVP, High Rise Great Gulf Group of Companies.

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