Sponsored by the Royal Norwegian Embassy
The Norwegian Public Roads Administration has selected and been developing eighteen road stretches known as the National Tourist Routes through a commission by the Norwegian Government and Parliament.
Spectacular lay-bys enhanced by innovative architecture are dispersed along these roads as they wind through Norway’s natural landscape, providing tourists with experiences of coasts, fjords, mountains and waterfalls.
The National Tourist Routes was initiated in 1994. Built projects, including art pieces, along eighteen stretches of roads will achieve their fully completed status by 2024. Each route offers unique tourist attractions; Professional experts from the fields of architecture and art, communication and marketing, tourist and enterprise development came together to add an amazing cluster of built works to be enjoyed by all as a result of this national initiative.
The long term objective of this project has been to strengthen settlement and industry in Norway’s rural districts. The project has required broad cooperation – in addition to several ministries, the development of the tourist routes involves ten counties, sixty municipalities, several nationwide organizations, regional tourism agencies, local associations and committed volunteers. The National Tourist Routes in Norway have also been widely featured far beyond the country itself.
The Paul H. Cocker Gallery presents selections from this travelling exhibition to showcase successful models of cultural innovation that are relevant to a Canadian context.