Envisioning the future of shopping centres: ICSC announces future image architecture competition

From the earliest days of shopping centres, designers have constantly analyzed the shopping centre concept, invited new ideas and raised centres to a higher level. All of these individuals, whether they are architects, designers, owners or developers have been visionaries. Now, to stimulate new visions for the industry, the International Council of Shopping Centers, Inc. (ICSC) invites industry professionals to dare to dream and envision what the architectural innovations of the shopping centre of the future will be in 2029 to 2059 through its Future Image Architecture Competition.


The ICSC Future Image Architecture Competition, which is open to all architecture professionals worldwide who are members of ICSC, encourages individuals to envision the shopping environment of the future, to inspire and entertain the retail real estate industry with out-of-the-box, innovative ideas that will progress our current understanding of the shopping experience. Ideas are not limited to design and architecture but may include any aspect – specific or general – of the retail continuum.


Entries into the competition will be judged by a panel of leading professionals comprised of: Barry Bergdoll, the Philip Johnson Chief Curator of Architecture & Design at the Museum of Modern Art, and Professor of Architectural History in the Department of Art History and Archaeology at Columbia University; Allison Arieff, The  New York Times “By Design” columnist and editor at large for Sunset magazine; and Reena Jana, Business Week “Innovation Department” editor and co-author of the book New Media Art (Taschen, 2006). These individuals will choose winners in the following areas: the Mall Environment; the Shopping Experience; the Merchandise Mix; Dining and Entertainment; Parking and Transit; Green; and General Brilliance and Innovation.


All submissions to the competition will be exhibited in the Future Image Gallery during ICSC’s

annual convention, RECon, the largest gathering of the retail real estate industry in the world, May 17-20, 2009 in Las Vegas, Nevada. Winners will be announced at the Las Vegas event, on Tuesday, May 19, 2009 and featured in an article in ICSC’s Shopping Centers Today. To enter and for competition guidelines, please visit www.icsc.org/2009SC/futureimage.php. The deadline

to enter is 5:00 pm EST, April 20, 2009.


Founded in 1957, ICSC is the premier global trade association of the shopping centre industry. Its more than 70,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public