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Core77 Design Awards

After a successful inaugural launch last year, Core77 – the world’s first online design resource – is now accepting entries for the Core77 2012 Design Awards. With progressive categories, professional and student entry fields, globally distributed juries, in-depth video testimonials, live jury announcements and a unique trophy that honours teamwork, the Core77 Design Awards continues to be the most inclusive, transparent and web-savvy award platform in the design industry. Adding to the wide breadth of categories, this year’s awards will feature two new areas – Food Design and Writing & Commentary – plus a new jury of leading design minds from around the world.

According to Allan Chochinov, Partner and Editor in Chief of Core77, “We created the Core77 Design Awards to reflect the diversity of design practice today and to offer more opportunities to honour design enterprise in all forms.” Jacqueline Khiu, Director of the Core77 Design Awards adds, “One of the interesting points of departure with this program is the greater transparency it brings to the process of entering and judging awards. It provides faces and voices to makers and jurors, and creates a more revealing and rewarding platform to participate in.” 

Now open for entry, the Core77 2012 Design Awards features 17 categories ranging from established fields to new emerging practices. Of these, 15 categories offer separate entry fields for professionals and students. Entrants are also encouraged to upload video to accompany their submission, providing a personal testimony about their entry to the jury. In addition to the sliding scale of entry fees, Core77 is offering a 20% early-bird discount to people who enter by March 13, 2012. The final deadline for entries is April 10, 2012.

The Core77 Design Award’s unique judging process combines global perspectives with local expertise. For each category, Core77 handpicked jury captains from 13 cities and 8 countries and invited them to choose their own jury from local experts in their field. The results will be broadcast live from the home cities of each jury team, revealing their choices via online video announcements.

Winners in each category will be awarded a trophy created by the New York design studio Rich Brilliant Willing. Recognizing design as a team sport, the trophy is a metallic mold that allows multiples to be produced – allowing contributors and clients to share in the glory.

The full list of categories for the Core77 2012 Design Awards includes:

Consumer Products: Products designed for personal use (home, work, leisure, health, sports, etc.). Examples include electronics and accessories, household goods and appliances, tabletop and personal care.

Equipment: Equipment and systems designed for public, commercial, industrial, medical and scientific use. Examples include machinery, medical instruments and devices, construction tools, transaction kiosks and weather instruments.

Soft Goods: Apparel and products made from soft materials for personal, recreational, outdoor or work use. Examples include clothing, shoes, bags, backpacks, hats, uniforms, sleeping bags, tents and textiles.

Furniture & Lighting: Furniture and lighting products or systems for private, public, commercial or industrial use. Examples include home or public seating, office systems, lighting, street lighting and workstations.

Interiors & Exhibitions: Spatial design as it relates to physical interiors, exhibitions or installations, either permanent or temporary, and to any context (private, commercial, public or institutional). Examples include public installations, restaurant/hospitality interiors, office or medical interiors, set designs, retail displays and exhibition booths.

Visual Communication: All graphic design, branding and identity projects for print, online or physical environments. Examples include logos and identity systems, environmental graphics and signage, typefaces, infographics, motion graphics, print design and advertising.

Packaging: All graphic design, branding and structural designs related to the packaging of products. Examples include primary or secondary packaging for FMCG (Fast Moving Consumer Goods) or premium brands, promotional packaging and gifting programs, and limited editions.

Interaction: Interactive multimedia and user interface design for websites, mobile devices and experiential installations. Examples include software, mobile apps, interactive projections, animations, simulations, and robotics.

Service: All projects entailing the organization of users, communications, transactions, infrastructure, institutions and service. Examples include distribution or delivery systems, ways of connecting people or enabling transactions, funding platforms and web-based communities.

Transportation: Vehicles or modes of transportation used to get people or objects from one place to another, in any context (private, public, commercial or industrial use). Examples include planes, trains, automobiles, bikes, boats, mass transit systems and transportation infrastructure.

Social Impact: Projects specifically designed to directly benefit social, humanitarian, community or environmental causes. Examples include community or environmental impact initiatives, products for underrepresented communities, distribution systems and disaster relief toolkits.

Educational Initiatives: Any educational class project, curriculum or institutional level program or tool that furthers the practice of design education or education about design. Examples include curricula, class programs, teaching systems or toolkits, and mobile educational platforms.

Strategy & Research: Design projects that predominantly utilize research or strategy in their product or project. Examples include brand strategies, product and project strategies, research methodologies such as surveys, interviews, studies, observations and varied research throughout projects.

Writing & Commentary: Writing and critical commentary about designed objects, spaces or systems. Examples include reviews, essays, profiles, articles, columns, blog posts and manifestos.

Speculative: Projects that are pure concepts or proposals, whether self-initiated for fiction, discourse, intervention or exploration, or created as exploratory/speculative designs for a client or educational institution. Examples include future scenarios, design explorations, provocations and visionary concepts.

DIY: Any personal project that is self-directed, self-produced and self-funded, whether it’s the modification of an existing system or artifact or the creation of something new. Examples include hacks, mods, upcycles, recycles, crafts and digital fabs.

Food Design: Design at the service of eating, cooking, serving, distributing or experiencing food. Examples include edible materials, culinary design, delivery systems or architectures, urban gardening, educational programs, multi-sensory gastronomic experiences, kitchens and food trucks.

For more information about the Core77 2012 Design Awards or to register for the free 2012 Call for Entries poster, visit For constant news updates, follow them on [email protected] or on Facebook at

Since 1995, Core77 has served a devoted global audience of designers ranging from students through seasoned professionals. Core77 publishes articles, discussion forums, and an extensive event calendar in addition to hosting portfolios, job listings and a database of design firms, schools, vendors and services. Core77 also provides
a gathering point for designers and enthusiasts alike by producing design competitions, lecture series, parties and exhibitions. For more information, please visit