New York’s CetraRuddy reveal first Canadian project

Renderings have been released for a Toronto project designed by New York’s CetraRuddy, who have been enlisted by the Adi Development Group to take on a site at 64 Prince Arthur Avenue, with Toronto-based Core Architects serving as architects of record.

Initially proposed at a height of 17 storeys, a new rezoning submission to the City of Toronto reveals updated plans and initial renderings for a 29-storey residential point tower.

The CetraRuddy design, image via Adi Development
The CetraRuddy design, image via Adi Development

If built, the luxury project (loacted near the western edge of Toronto’s Yorkville neighbourhood) would be the New York-based firm’s first building in Canada. Building on their international experience in urban architecture, CetraRuddy are attempting to create a “new luxury prototype” within an established urban context, according to a recent Adi release.

“Our project is grounded in developing a unique respojnsive solution to local context,” said Nancy Ruddy, co-founding Principal at CetraRuddy. “This will be our first building in Canada and our intent is to add to the vibrant fabric of this global style neighbourhood through an exploration of the lifestyle and architectural history of this part of the city,” she added.

A closer look at the lower levels, image via Adi Development, CetraRuddy
A closer look at the lower levels, image via Adi DevelopmentCore

Adi’s decision to commission CetraRuddy followed a relatively extensive selection process that engaged internationally recognized firms. “Our aim is to create an iconic legacy project while at the same time paying respect and having sensitivity to the evolution of Yorkville,” said Saud Adi, COO of Adi Development Group.

Tariq Adi, CEO of Adi Development Group, called the project “our company’s most ambitious development to date,” adding that CetraRuddy’s ultra-luxury building “will be a game changer for the city’s exisiting marketplace.”

However, while the project touts contextual sensitivity, the 29-storey height of the newly proposed tower could be met with significant resistance from the City of Toronto’s Planing Division, and local community interests. In particular, new  shadowing onto the neighbourhing Taddle Creek Park may prove a decisive issue in the project’s evolution.