Business of Design Week returns with spotlight on design

Asia’s annual design event is back from December 3-8, 2012 at the Hong Kong Convention & Exhibition Centre for more exhibitions, forums and programs to explore the growing business of design, innovation and branding.

Organized by the Hong Kong Design Centre (HKDC) since 2002, the week-long conference brings the best of the global design community to Hong Kong, offering a chance for design experts and executives to network and share innovations and ideas. The premier gathering also encourages industry and business to unleash the power of design by focusing on their vital relationship and complex interplay.

Once again, top-flight speakers will fly to Hong Kong to discuss their work: “starchitects” Thomas Heatherwick and Ma Yan-Song, interior designers Ilse Crawford, Rosan Bosch and Johannes Torpe, and the furniture designer Boris Berlin. With Denmark being this year’s partner country, several Danish speakers will take part in BODW including Crown Prince Frederik of Denmark.

In addition to a three-day forum, special events around the week include the popular Detour public exhibits and displays, the BrandAsia Forum, the Technology For Design seminar, and, this year, the Hong Kong Design Centre (HKDC) Awards/10th Anniversary Gala Dinner. Topics covered over the conference include technology, heritage and culture, branding, education, and product and fashion.

For more information or to register, please visit www.bodw.com. Early birds will enjoy a 30% discount.

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