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II BY IV DESIGN wins Society of British and International Design Award for Marketing Centre in Toronto


December 5, 2016
by Canadian Architect

The Residences of 488 University Avenue, II BY IV DESIGN. Photo courtesy of SBID.

The Residences of 488 University Avenue, II BY IV DESIGN. Photo courtesy of SBID.

On Friday, November 25, 2016 during a gala luncheon the Society of British and International Design (SBID) revealed the winners of its annual International Design Awards competition at the Dorchester Hotel in London, U.K.

With a 25 per cent increase of entries, this year’s Awards included industry talent from 43 countries worldwide. Winners alone span across 4 continents and include countries such as Austria, Beijing, Kuwait, Canada, India, UAE and more.

II BY IV DESIGN was recognized as winner in the highly competitive Show Flats and Development category with the Residences of 488 University Avenue, a project in Toronto, Canada. The winning project is a Marketing Centre featuring inspired kitchen, bath and lifestyle vignettes, as well as, a sales area and scaled model of the final building which embody the project’s lofty brand promise…”where extraordinary becomes everyday life”. A collaboration with the project’s developer, Amexon Development Corporation, the Marketing Centre utilizes dramatic lighting, stylized wall paneling and smart home technology to create a high-end and sophisticated atmosphere.

Dan Menchions, partner at II BY IV DESIGN reflects, “Winning an SBID Award is an incredible honour for our studio, the amazing caliber of talent and stringent judging process makes this win an outstanding achievement and one that we are extremely proud of.”

The SBID International Design Awards has come to be regarded as one of the highest accolades in the interior design industry. Each category undergoes an exclusive two-tier judging process by panels of leading industry experts for both technical content and aesthetic creativity and evaluates elements such as brief compliance, budget, health & safety, and fit-for-purpose design. The 2016 judges included Marek Reichman, Creative Director of Aston Martin; Richard Lloyd, Executive Director at Which?; Lewis Carnie, Head of Programmes at BBC Radio 2 & 6; Sir Michael Dixon, Director at the National History MuseumLondon; Kevin Mau, Senior Creative Director at The Boeing Company; Jane Preston, Facilities Manager UK, Real Estate & Workplace Services at Google; David Lewis, Managing Director of Sunseeker London; Carolina Calzada, Managing Director at Colour Hive; Patrick Taylor, Managing Director of Taylist Media; Ben McOwen Wilson, Director of Content Partnerships at YouTube.

Other Canadian firms were shortlisted for the Awards earlier this year. Gow Hastings Architects were shortlisted in the public space category for their recent project, the Ryerson University Student ServiceHub, while Vancouver’s Henriquez Partners Architects were also shortlisted in the public space category for their Telus Garden Lobby & Plaza