January 15, 2013
by Canadian Architect
Running until March 3, 2013, this exhibition at Toronto’s Design Exchange features internationally renowned graphic designer Stefan Sagmeister, who is as celebrated for his commercial work for brands like LEVI’s or his album covers for The Rolling Stones and Talking Heads as he his for his provocative public art installations.
Sagmeister not only tests the boundary between art and design, he often transgresses it through his imaginative implementation of typography. The Happy Show offers visitors the experience of walking into the designer’s mind as he attempts to increase his happiness via meditation, cognitive therapy, and mood-altering pharmaceuticals. “I am usually rather bored with definitions,” Sagmeister says. “Happiness, however, is just such a big subject that it might be worth a try to pin it down.” Centered around the designer’s ten-year exploration of happiness, this exhibition presents typographic investigations of a series of maxims or rules to live by, originally culled from Sagmeister’s diary, manifested in a variety of imaginative and interactive forms.
For more information, please visit www.dx.org/site/design_exchange/assets/pdf/happyshow_aug15.pdf.
From left to right: "Happiness Symbol Survey" (2012), "Gumball Personal Happiness Survey" (2012), "Happiness Infographics Wall" (2012). All installations are by Stefan Sagmeister and are part of "The Happy Show" which ran from April 4-August 12, 2012 at the Institute of Contemporary Art, University of Pennsylvania. Photo: Aaron Igler/Greenhouse Media.