November 4, 2007
by Canadian Architect
The International Council of Societies of Industrial Design (Icsid) announced on behalf of the International Design Alliance (IDA), that Seoul is the winner of the World Design Capital (WDC) 2010 competition at the closing session of the Icsid Congress held in San Francisco.
Seoul received wide praise from the five-member expert jury, which consisted of internationally acclaimed designers Marc Newson and Patricia Urquiola; Sergio Chiamparino, Mayor of Torino (Italy), World Design Capital 2008; Prof. Dr. Peter Zec, President of Icsid; and Jacques Lange, President of the International Council of Graphic Design Associations (Icograda).
The jury unanimously endorsed Seoul’s bid to become the World Design Capital 2010. The jury was highly impressed by Seouls application, confirmed Prof Dr. Peter Zec, Icsid President, WDC Founding Chair and WDC 2010 jury member. Seouls remarkable achievements in design-led development particularly in the past decade exemplify the spirit of the WDC designation.
Icsid went on to explain that Seouls application detailed the far-reaching impact of design on the social, cultural and economic development of the city, and with the recent profusion of high-tech Korean consumer products around the globefrom brands such as LG Electronics Inc., Samsung, Hyundai, Daewoo, Helio and KiaSeoul has been defining its international image in terms of its design capabilities.
Marc Newson, award-winning designer and WDC 2010 jury member, stated Seouls economic figures and its position as the center of South Koreas rapid development speaks for Seouls enhanced global status as design city. Moreover, the interest in design is very high in Seoul, noted Patricia Urquiola, also an award-winning designer and jury member. She emphasised Seouls newly found image as city of design and added, It is telling, for example, that the W hotel chose Seoul as its first location outside of North America.
The announcement of Seouls selection as World Design Capital 2010 comes during the lead-up to the first-ever WDC celebration in Torino, Italy in 2008. The government of Seoul, like Torino, has pursued strategies of growth through design with great determination and dedication, stated Torinos Mayor, Sergio Chiamparino. We congratulate Seoul for its achievements, and are looking forward sharing our experiences as part of the World Design Capital network.
Seoul Mayor Oh Se-hoon in his acceptance speech declared Design is a growth driver of the Seoul economy. We have surprised the world with the Miracle of the Han River and advancements in the IT sector. Now we would like to bring global attention to Seoul with strong design. He expressed high hopes for the citys future and added, With Seouls designation as WDC 2010, the city will be able to breath creative energy into the design industry and reinvent itself into a globally recognised city of design and collaborate with other cities in the world to communicate with design. Seoul will send out the message that design is the power to change the world for the better.