December 8, 2014
by Canadian Architect
Toronto-based Quadrangle Architects has won a Silver Innovation Award for a 101 – 400-square-foot booth for #Started at IIDEXCanada, Canada’s National Design and Architecture Exposition & Conference.
The IIDEXCanada Innovation Award, established in 1984 and organized by Interior Designers of Canada (IDCanada), celebrates the latest and most innovative product designs and booth creativity. The Award is juried by industry leaders and was presented on the Keilhauer Keynote stage during IIDEXCanada on December 4, 2014.
#Started, a collaboration between Quadrangle Architects, Herman Miller and creative visualization agency designstor, was one of three booths created for StartupSpace. StartupSpace, a special feature exhibition at IIDEXCanada 2014, showcased workplace concept spaces for startup tech culture.
#Started, a living sketch that came to life through a custom-fabricated metal rod wireframe, bridged the real and the virtual to give each user the opportunity to realize their ideal StartupSpace. All white, Public Office Landscape furniture from Herman Miller embodied the space like an artist’s canvas. Through interactive play, users were invited to navigate a digital scenario in which they created their personalized StartupSpace with real-time 3D modelling and renderings that were projected simultaneously to a tablet in hand and onto a wide-screen wall running the length of the installation, transforming the space into the user’s imagined and idealized environment.
In response to the win, Quadrangle Principal Caroline Robbie stated, “We are delighted to receive this recognition for our #Started installation. Working with creative media and tech startups is an important part of our work as a studio. Startups begin with an idea and take courage and determination to become a reality. Design follows the same arc as an idea becomes a sketch that becomes inspiration realized.”
#Started is a collaboration between quadrangle architects, herman miller and creative visualization agency designstor. photo by cindy blazevic.