May 30, 2012
by Canadian Architect
The Power Plant, Canada’s leading contemporary art gallery, presents Power Ball: Quarter-Life Crisis. On June 14, 2012, more than 1,700 guests from Toronto’s art, fashion and entertainment communities will attend the city’s most anticipated annual art party, honouring the gallery’s 25th anniversary.
Power Ball: Quarter-Life Crisis is an evening poised to animate the most joyful and tumultuous aspects of turning 25. It will capture the spirit of life at a turning point and encapsulate the naïveté and reality of life in its first quarter-century.
The gallery looks forward to a birthday bash unlike any other when they celebrate 25 years of The Power Plant at the 2012 Power Ball. Power Ball is the premier fundraising event for the gallery, providing major and much-needed financial support for all of their programming. Their success is only possible thanks to the effervescent party-goers who attend, the outstanding assistance of their co-chairs and committee, and their incredible sponsors who make this legendary party possible.
For the seventh consecutive year, HUGO BOSS will host as presenting sponsor, and The Power Plant is grateful for their ongoing support.
Music will fill every corner of this party. After spinning at top venues and international high-profile events, Los Angeles-based DJ Alex Merrell will bring her distinct yet tailored style to Power Ball: Quarter-Life Crisis. From mentoring under DJ Mark Luv of The Pharcyde to touring as Taio Cruz’s DJ, Alex’s broad experience in multiple genres will keep guests jamming. Joining Alex is Toronto native Brendan Fallis, who brings unique and impressive mixing skills to his repertoire that includes rock, alternative, ’80s, ’90s, oldies, hip hop, funk, punk, and pop/club hits.
“Our team of co-chairs is thrilled to participate in Power Ball, a notorious social extravaganza, an incredible dance hall and unforgettable art exhibition all in one,” said Rui Amaral, co-chair of this year’s party. “Attendees should anticipate an extraordinary year for the fundraiser. We are celebrating the best of the worst of turning 25 – self-doubt, social and economic anxiety, and the balance between holding on and letting go. We look forward to revealing the many installations that explore this theme and to joining the eclectic mix of guests in honouring the success of The Power Plant.”
Power Ball enjoys a long tradition of creating incredible and unforgettable environments birthed from the creative minds of Toronto artists. This year, Power Ball: Quarter-Life crisis will come alive under the creative direction of local artists Philippe Blanchard, Sarah Febbraro, Jesse Harris, Marisa Hoicka, and Jesi the Elder. Toronto restaurateur Marc Thuet will again take over the lakeside outdoor patio and create a culinary spectacle.
The Power Plant is located at 231 Queens Quay West. The VIP event begins at 7:30pm, followed by the party at 8:30pm.
VIP tickets are $400, and includes partial tax receipt. VIP packages are available.
Party tickets are $155 for members of The Power Plant, and $165 non-members. Party packages are available, and include 12 tickets for the price of 10. Tickets for this event are extremely limited. To purchase, please visit www.thepowerplant.org, call 416.973.4018, or e-mail email@example.com.
power ball: quarter-life crisis