March 26, 2015
by Canadian Architect
Canadian contemporary art gallery The Power Plant in collaboration with Max Mara presents Power Ball: Appetite for Excess on Thursday, June 4, 2015 to raise vital funds for its exhibitions and public programs throughout the year.
The Power Plant has announced its partnership with luxury brand Max Mara as the Presenting Sponsor of the party this year, complete with an innovative brand installation. “The Power Plant is proud to partner with Max Mara, a company that has shown its steadfast support for the arts internationally and now for the very first time, here in Toronto,” said Gaëtane Verna, Director of The Power Plant. “We are delighted to share the Power Ball occasion with them and all of our supporters and are truly grateful for their support in our institution.”
This year’s Power Ball theme “Appetite for Excess” investigates the fine line between decadence and debauchery through visual art, music, fashion and food. From the art installations and performances to the food and drinks, every corner of The Power Plant will expose a multitude of thought-provoking excesses.
“We are extremely enthusiastic to be presenting this year’s Power Ball,” says Michael Liebrock, 2015 Power Ball co-chair, joined by Justine Deluce and Philippe Meyersohn. “Power Ball 2015 promises to be bigger and bolder than ever. With phenomenal masterpieces from some of the world’s brightest and most inventive, this year’s theme of excess will be sure to saturate all the senses.”
The evening will commence at 7:00pm with a once-in-a-lifetime food performance by renowned American artist Jennifer Rubell, notorious for her large-scale, food-centric works. The performance, titled So Sorry, is inspired by the artist’s first visits to Toronto, and generously supported by the Drake Hotel. Guests of the performance will be pulled between competing desires and obligations, finding pleasure, intimacy, sustenance, human contact, deep emotion and sensual engagement in every direction. So Sorry will be supported by pioneering chef Grant Van Gameren, creator of one of the city’s most influential restaurants, Bar Isabel and recently Bar Raval as well as a coffee performance from Toronto coffee master Sam James, owner of the innovative and prolific Sam James Coffee Bar. The work will also include the world premiere of actress and writer Winsome Brown’s one-woman performance, This Is Mary Brown.
At 9:00pm, partygoers can also experience The Power Plant’s art-filled gallery spaces, including a commissioned project from Toronto-based art collective 8- eleven; a site-specific installation by Montreal-based artist Karen Kraven whose works set up unexpected encounters between sculptures and images; and a light sculpture by Orest Tataryn, a practicing artist, designer and curator who uses light as his expressive medium. Guests can expect signature cocktails developed by Diageo’s team of mixologists with brands Ciroc, Grand Marnier, Johnnie Walker Gold Label, and Tanqueray No. 10. Catering will be provided by Parts & Labour and executed under the creative mind of chef Matty Matheson.
Setting the standard as the most influential, vibrant and original contemporary art party since its inception in 1999, Power Ball has grown to become the gallery’s largest annual fundraiser, attracting a crowd of more than 1,500 guests including artists, fashionistas, celebrities, financers and more.
For more information and to purchase tickets, please visit www.thepowerplant.org/ProgramsEvents/Events/Power-Ball.aspx and www.facebook.com/ThePowerPlantTO.