September 9, 2010
by Canadian Architect
OCAD University (OCADU) announced to its students, faculty, staff and volunteers that it has selected respected design firm Bruce Mau Design to develop the university’s new brand identity. The redesign follows the Ontario government’s decision to change the institution’s name from Ontario College of Art & Design to OCAD University this past June.
“We are elated that Bruce Mau Design will design our new brand identity. They are a prescient firm with a proven track record and a potent aesthetic sensibility,” said OCAD University President, Dr. Sara Diamond. “They understand OCADU’s values and teaching philosophies, institutional evolution, and the revolutionizing power of imagination. They place value on the design process itself, as does OCAD University, ensuring that students, staff, faculty, alumni and community stakeholders will be participants in a branding project that is crucial for OCADU, Toronto, Ontario and beyond.”
The institution issued a public RFP in July and received numerous submissions in August. After developing a shortlist of firms who delivered presentations to a selection committee, Bruce Mau Design was selected unanimously.
“Bruce Mau Design are expert collaborators. They demonstrated a strong commitment to work with our community to design the process that will drive the outcome of our partnership, and this is of utmost importance to our stakeholders,” said Marketing & Communications Director Steve Virtue. “They implicitly understand OCADU’s rich history, and how our community’s many stories inform the creation of innovating new ideas.”
“We are truly thrilled to have been selected by OCAD University to help develop their new brand identity,” said Hunter Tura, President and CEO of Bruce Mau Design. “I am particularly excited by this collaboration, as I feel that we have put together a great design team — led by Associate Creative Director Laura Stein and Project Director Christina Bagatavicius — to deliver great work for a client that clearly understands design excellence. Moreover, we have partnered with our colleagues at OCAD University to invent a unique and innovative design process, that I believe will lead to a bold and thoughtful new identity for the school.”
Students, faculty, staff and alumni of OCAD University can look forward to more details about the collaboration to be announced as the community settles into the 2010-2011 academic year.