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nora Rubber Flooring announces student winners of 2006-2007 Wrap competition


April 10, 2007
by Canadian Architect

Freudenberg Building Systems, Inc., manufacturer of nora rubber flooring, and the University of Manitoba Faculty of Architecture are pleased to announce the winners of the 2006-2007 Wrap Competition in Winnipeg, Manitoba, Canada. Architecture students Bradley Fehr, Jen Reynolds and Andrew Lewthwaite developed the winning entry this year entitled Flow WrapForming Flooring. The winners will receive $4,000 and will be recognized by the University Faculty of Architecture.

Flow WrapForming Flooring showcased how an object can be cast using nora rubber flooring. Fehr, Reynolds and Lewthwaite used a tube of rubber flooring joined end to end, shaped it and filled it with concrete. After the concrete hardened, team members opened the tube to reveal a cast concrete sculpture that allowed options for various textures such as a smooth or grained finish.

We wanted to show nora rubber flooring in an entirely different light, as holding the possibility to give life to other mediums in a fusion of both functional and aesthetic themes, said Lewthwaite, who represented the winning team.

The Wrap competition, open to all registered Faculty of Architecture students, was designed to encourage creative exploration and invention with nora products beyond their traditional applications. The competition challenged students to enfold the two-dimensional nora flooring into the three-dimensional world of design by using it to create applications such as wearable apparel, furniture, interior or exterior structures or landscape applications.

“Competitions are important vehicles for exploring ideas, said Akemi Miyahara, Acting Head and Assistant Professor for the Department of Interior Design and main organizer of the event. The Wrap competition, sponsored by nora, was especially challenging and interesting because it provided an opportunity to work directly with the rubber flooring material and to construct the designs at full size. Students had the freedom to be creative to experiment with the material without the constraints normally placed on class projects. We are grateful to nora for providing our students with an extraordinary learning experience.

Contest participants had two months to formulate an idea and prepare a written narrative with a poster and visual recording that included images, drawings or models of their concept. University representatives participating in the first stage of judging included: Richard Milgrom, Assistant Professor, Department of City Planning; Patrick Harrop, Associate Professor, Department of Architecture; Lynn Chalmers, Associate Professor, Department of Interior Design; and Jean Trottier, Assistant Professor, Department of Landscape Architecture.

Five finalists were then chosen to advance to the second stage of the contest which involved building a full-scale prototype made primarily of nora products. The second-stage evaluations were moderated by Jean Trottier and jury participants included Craig Alun Smith, product designer, Cocoon Branding, Inc.; Calvin Yarush, visual artist; David Penner, architect; Leah Arnott-Peterson, interior designer, Arnott and Associates; and Carol Fudge of nora rubber flooring.In addition to the winning entry, the other four finalists were:

Arbus Neotree by Matthew McFetrick and Amanda Yakiwchuk
A three-dimensional interior tree structure that provides an environmentally friendly alternative to the removal of trees for seasonal or decorative purposes.
Habitat for the Urban Tribe by Kevin Fawley
A portable furniture system that allows people in transition to move easier.
Noramaki Bench Design by Ian Legge and Suzy Melo
Indoor seating that is adaptable to the shape of the environment.
Origami Chair by Candice Wong
An origami chair that allows children to fold and form the chair in various shapes.

The submissions surprised us this year, said Trottier. We thought with the theme being wrap that we would have more clothing or accessories.

This contest challenges students to develop innovative designs for the use of rubber flooring, said David Witty, Dean, Faculty of Architecture and Professor in the Department of City Planning.



Canadian Architect

Canadian Architect

Canadian Architect is a magazine for architects and related professionals practicing in Canada. Canada's only monthly design publication, Canadian Architect has been in continuous publication since 1955.
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