July 15, 2007
by Canadian Architect
Spacing magazine and Live With Culture launch a video contest that lets Torontonians conceive and direct their own commercial marketing Toronto.
Toronto has always been a hard place to sum up – slick marketing campaigns are often criticized for not getting to the heart of what makes this city great and why people should visit. Now all Torontonians have the chance to make their own commercial and show off what they love about it for Spacing‘s My Toronto Video Contest.
Over the summer, Spacing asking interested folks to put together a 30-second commercial for Toronto. Using camcorders, camera phones, or even still cameras, participants have complete creative control on their project. As each short is completed, it will be uploaded to the Spacing YouTube group for the public to view and get some viral traction outside of Toronto. The commercials will also be judged both by jury and popular vote, and the best will be shown at a public event after the submission deadline.
Famous places like the CN Tower are fine, but in making these commercials, Spacing is asking people to think about the subtle stuff in their neighbourhoods — from Malvern to Kensington to Long Branch — that makes Toronto unique. In the end, they hope to receive a magnificent collection of short films about Toronto that will circulate all over via the internet.
Spacing is actively encouraging people in all corners of the city to participate — they want to see those beautiful sunsets between Rexdale or Agincourt highrises — and are asking the public to help spread the word to any and all budding creative directors or Spielbergs who may not be traditionally tuned into Spacing events or contests of this nature.
The submission deadline is Friday, September 7, 2007, with an exhibition to follow.For more information and requirements, please visit www.spacing.ca/mytoronto
Spacing is a Toronto-based magazine that focuses on the joys, obstacles, and politics of the city’s urban landscape. It is published three times a year and can be found in fine bookstores in and around Toronto. Its daily blog, the Spacing Wire, has become an influential must-read for anybody interesting in Toronto issues.