July 2, 2007
by Canadian Architect
Messe Frankfurt is presenting a new key visual for Light + Building, the International Trade Fair for Architecture and Technology, in Frankfurt am Main from April 6 to 11, 2008. The key visual features numerous rows of graphically simple, white objects on a black background, illustrating products from the lighting, electrical engineering and home/building automation segments.
“The new motif highlights the innovational quality, diverse product ranges and integrated concept of Light + Building more powerfully than previously, whilst, at the same time, taking equal account of the disparate presentational forms of segments, the formative influence for which are either technical or emotional,” Dr. Michael Peters, Member of the Board of Management of Messe Frankfurt, said.
Different-colour fonts yellow for lighting, red for electrical engineering and green for home/building automation are used to create a visual distinction between the interdisciplinary lighting, electrical engineering and home/building automation segments.
With its range of technical luminaires, lamps, components, accessories and decorative lighting, Light + Building is the biggest lighting fair in the world. The full spectrum, in the context of associated segments, is on offer under one roof in the lighting segment (lighting and lighting planning for example), as an integral part of the architecture.
At this top international fair, the electrical-engineering industry shows off the cutting-edge technology and is considered the platform for innovative concepts, which include bus technologies, security systems and network technology as well as architecture-relevant systems.
The future-oriented home/building automation sector will play a key role at the top international fair thanks to interdisciplinary system technology. Building automation systems as well as innovative measurement and control technology solutions will all be on show here.
For more information, please viist www.light-building.messefrankfurt.com.