November 29, 2018
by Canadian Architect
Devimco Immobilier, the Fonds immobilier de solidarité FTQ and Fiera Properties are proud to announce a partnership to develop the largest mixed-use real estate project yet in Montréal’s Quartier des spectacles. Maestria, with a projected cost of $700 million, will be the highest-profile developments of this type in Montréal. Designed by Lemay, the project aims to take design cues from the arts- and culture-inflected ambiance of the Quartier des spectacles.
Comprising two towers, 51 and 53 storeys high, this flagship project will have access points on Jeanne-Mance, De Bleury and Sainte-Catherine streets. Marketing of the approximately 1,000 condo properties and 500 rental units will begin in February 2019, and construction is due to start by the end of 2019.
According to the Lemay website, “[t]he Maestria towers are inspired by the festivals, and in keeping with the spirit of Montreal’s upbeat pulse. The Tower’s silhouette and colour scheme alternately evoke the keys of a piano or two dancers embracing. Public spaces at ground level and connecting with the subway conjure the vibrant rhythms of the Place des Festivals, catering to strollers and festival goers.”
“We are proud to be building a distinctive, avant-garde property that will help enhance the urban fabric of this booming arts and culture district,” said Devimco Immobilier President Serge Goulet. “With this landmark project, we intend to maintain the Devimco tradition of creating a living environment with mixed uses that will serve project residents as well as visitors to this highly popular part of Montréal,” he added.
Normand Bélanger, President and CEO of the Fonds immobilier de solidarité FTQ development capital fund, is pleased that this ambitious project, which promises to attract tens of thousands of Quebecers and tourists alike, is coming together on one of the most strategic sites of Montréal’s entertainment district: “We displayed vision in acquiring the former Spectrum land and other adjacent lots, and the outcome today is that we are part of another structure-enhancing project for Montréal that will help drive the local economy,” Mr. Bélanger said. “As a reminder of the glory days of the Spectrum, we plan to incorporate some commemorative items, including a collection from the legendary concert venue’s archives.”
Pierre Pelletier, Senior Vice‐President, Opportunity and Development Funds, Fiera Properties, remarked: “We are enthusiastic about our partnership in this major project, which promises to be a true masterpiece: an emblematic building complex in the Quartier des spectacles.”
Preliminary renderings of the MAESTRIA project via CNW Group/Fonds immobilier de solidarité FTQ.