May 10, 2007
by Canadian Architect
In the Danish design tradition, quality is closely related to function, aesthetics, economy and environment. Through the 20th century, it has become a fundamental principle for Danish designers to emphasize user needs and functionality. As a result of this practice, the use of design-driven products is an obvious and integrated part of the Danish peoples everyday living.
Running from May 15 to June 20, 2007 at Torontos Design Exchange, the Danish Way of Living exhibit will highlight a select group of 12 Danish design companies that adhere to a high standard of quality in all phases of the products creation, from the development of creative ideas to the choice of materials and manufacturing. The products on display stretch from newly developed designs to work by classic design icons, such as Fritz Hansen and Georg Jensen. The exhibition is presented in partnership with the Royal Danish Consulate, Toronto, and is co-financed by the Trade Council of Denmark.
The opening reception takes place on Tuesday, May 15th at 6:00pm. Kent Martinussen, CEO of the Danish Architect Association, will be present to discuss the Danish project that won first prize last year at the Venice Biennale. The exhibit opening will be hosted by the Danish Minister of Culture.
To celebrate the Toronto Festival of Architecture & Design (fAd), admission to the Danish exhibit is free and open to the public from Monday to Friday from 10:00am to 5:00pm, and on Saturday and Sunday from 12:00pm to 5:00pm.
The DX National Design Conference is June 14-16, 2007. During the conference, a number of Danish lecturers and manufacturers will be visiting the Exhibit Hall. Kim Herforth Nielsen of 3XN is a keynote speaker at the conference on Friday, June 15, 2007.