October 16, 2010
by Canadian Architect
On Saturday, October 23, 2010 the Design Exchange (DX) in Toronto will host its 7th annual Black & White Fundraising Gala. This year’s event will honour visionary and world-leading innovator Bruce Mau, Chairman and Founder of Bruce Mau Design. Special guest Kathleen Bartels, Director of the Vancouver Art Gallery will present the 2010 honouree. The Black & White Gala has become a widely anticipated party for designers, business professionals, philanthropists and design appreciators.
“Bruce was chosen for exemplifying continual innovation in his design practice. He is devoted to furthering education of our students through his work with schools and universities. As well, his numerous publications are provocative, insightful and inspiring. He has achieved international acclaim and it is time that we honour him at home in Canada,” said Samantha Sannella, President & CEO, Design Exchange.
Known for his philanthropic work with non-profit organizations, Mau is teaming up with the Design Exchange to raise funds for their youth education programs. Programs include camps, designers in the classroom, tours and workshops and national high school and post-secondary competitions.
The Design Exchange (DX) is Canada’s design centre and museum with a mission to promote the value of design. They are a recognized non-profit educational organization committed to promoting greater awareness of design as well as the indispensable role it plays in fostering economic growth and cultural vitality. The DX builds bridges by improving communication between various design disciplines, educators, businesses and the general public through programs, exhibits, lectures, and workshops. Each year, the DX offers design-based camps for young designers aged 6-15 during March Break and throughout the summer. Professionals such as David Dixon, Lucian Matis and Jeremy Laing have all participated in sharing success stories and inspiring the kids. This year, camp-goers had the opportunity to go behind the scenes of design labels like Preloved, Peach Berserk and FRANKE, label created by Kendra Francis, Project Runway Canada. Fun-filled themes included Rock Star, Design for (Outer) Space, Vintage Couture, Toy Design and many others.
Due to a sponsorship program and funds raised from the gala, children who may not otherwise have this opportunity are able to participate in camps. Designers in the Classroom bring professional designers into elementary and secondary school classrooms in priority neighbourhoods to develop design projects with the students. The DX provides 50 tours and workshops each year to students across Canada and the US. Design competitions offer scholarship prizes, detailed critiques from experts, exhibition privileges, and recognition and enhanced resumé experience. The latest competition with Random House of Canada Limited was to redesign the new Face of Fiction Logo for 2011. Wesley Tsang, University of Toronto/Sheridan Institute student, won a $3,000 scholarship and will see his logo creation on all New Face of Fiction titles around Canada in 2011.
For years, the Design Exchange has provided thousands of students from all circumstances the opportunity to develop their skills, interests and careers in all genres of design. By teaching the effects of design, the DX strives to achieve positive change in the world.
“The Annual Fundraising Gala ensures that the DX is able to create and host programs that teach young people about the value of design. They are helping to build the future of Canada and this event deserves our support, “said Mau.
Clients of Bruce Mau’s Chicago and Toronto studios include Coca-Cola, McDonald’s, MTV, Arizona State University and Frank Gehry. Since it’s founding in 1985, the studio has used design and optimism to innovate and renovate businesses, brands, products and experiences.
A recognized author and publisher, Bruce Mau has also received praise for his books including the Zone Books series, S,M,L,XL in collaboration with Rem Koolhaas and most recently, The Third Teacher, a collection of 79 ways that design can transform teaching and learning for children to thrive in tomorrow’s world.
Now viral, Mau’s Incomplete Manifesto for Growth guides thousands with his articulation of design strategies and motivations for unleashing creativity. Inspired by the conviction that the future demands a new breed of designer, Mau also founded the Institute without Boundaries – a groundbreaking studio-based postgraduate program. This became the engine for Massive Change, an ambitious travelling exhibition, publication, and educational program series on the power and possibility of design.
Through his work, Mau seeks to prove that the power of design is boundless, and has the capacity to bring positive change on a global scale. Working with his team of designers, clients and collaborators throughout the world, Mau continues to pursue life’s big question, “Now that we can do anything, what will we do?”
For more information on Bruce Mau, please visit www.brucemaudesign.com.
The DX Black & White Fundraising Gala is a large-scale award-winning event combining the best caterers, DJs and live entertainers. With over 1,000 partygoers attending, the DX opens three lavishly decorated floors including the spectacular Historic Trading Floor. The DX silent auction, raffle and doors prizes are renowned for drawing hundreds of designer products.
For a VIP Reception/Honourary Dinner ticket, the cost is $500 or $450 for DX members. For tickets to the Big Party only, the cost is $175 or $150 for DX members. Tickets go on sale starting early September: please visit www.dx.org/gala for more information and to purchase, or call 416.216.2119.