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GE Monogram opens Canadian luxury showroom designed by Hariri Pontarini Architects


April 2, 2015
by Canadian Architect

GE Appliances brings new taste to Toronto’s Castlefield Design District with the opening of the Monogram Design Centre. The new state-of-the-art facility, designed by celebrated architecture firm Hariri Pontarini Architects, best known for McKinsey & Company’s Toronto Headquarters located in the Victoria campus of the University of Toronto, has opened its doors. The innovative space will provide Torontonians with an unparalleled experience for showcasing appliances, one that is inspired by consumers who have a love and respect for food.

The custom Design Centre and cooking studio will be a place where discerning homeowners and trade professionals can visit to be inspired, as well as to interact with Monogram’s line of luxury appliances. The freestanding two-storey space features 4,000 square feet of spacious showroom on the main floor and a 2,500 square-foot cooking school on its upper floor.

“Monogram has earned the reputation as the badge for consumers who are actually looking to use their professional appliances. We have invested to create a unique space that celebrates Torontonians’ love of food,” said Philippe Meyersohn, General Manager at Monogram. “Beginning with essentials like cooking with farm-fresh ingredients and high-quality appliances, and combining them with a true passion and respect for culinary innovation, the Monogram Design Centre will elevate Toronto’s Design District and culinary landscape.”

The new Toronto Monogram Design Centre will offer visitors the ultimate sensory experience. A custom-crafted space by Hariri Pontarini Architects features a remarkably refined level of design and material richness. Additionally, an interactive cooking studio headed up by notable Toronto restaurant personalities Donna Dooher and Esther Benaim and an aromatic rooftop herb garden are just some of the ways Monogram caters to all the senses.

The addition of the Toronto Design Centre to the Monogram portfolio marks the evolution of Monogram as a luxury brand and elevates the Canadian appliance showroom space. GE opened the doors to its first Monogram Design Centre in 2008, located in the Architects & Designers Building in New York City. May 2013 saw the opening of the second North American Design Centre, located at LuxeHome in Chicago’s Merchandise Mart.

For more information, please visit www.monogram.ca.




Canadian Architect

Canadian Architect

Canadian Architect is a magazine for architects and related professionals practicing in Canada. Canada's only monthly design publication, Canadian Architect has been in continuous publication since 1955.
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