October 8, 2007
by Canadian Architect
This workshop at Torontos Design Exchange aims to identify a set of tools to enable designers and business managers to work together to design socially responsible products while still maintaining an economic corporate advantage. The workshop takes place from 1:00pm to 5:00pm on Monday, October 15, 2007, and the facilitator is Rama Gheerawo of the Helen Hamlyn Research Centre, Royal College of Art in London, UK.
Gheerawo will discuss specific case studies and examples of work done with corporate clients including Audi Design Foundation, Philips Design and Research in Motion. Examples of packaging work done with clients from the supermarket and retail sectors to the medical industry in light of the growth of pensioner power will be discussed. He maintains that older people hold most of the financial assets in the developed world yet receive minimal amount of advertising. He will talk about the rise of the pensioner, go through some historical and factual data but also probe the subtler changes that are taking place and look at pre-pensioners, the young-old and the old-old categories of consumer.
This workshop is comprised of two sections. The first talks about Inclusive Design (also known as Universal Design) as an ideology and expounds its relevance to societal trends with particular focus on the older consumer. The second will look at Inclusive Design as a practice with a focus on the work completed with industry partners and the Helen Hamlyn Research Centre. Gheerawo will focus on the Centres methodology and unveil the five steps used by the Centre to innovate through Inclusive Design.
For more information, please visit www.dx.org/universal or contact [email protected] The workshop is presented in partnership with City of Toronto, Economic Development, Culture and Tourism.