April 10, 2007
by Canadian Architect
What does Toronto mean to you? Thats the question Astral Media Outdoor asked Ontario College of Art & Design (OCAD) students to answer by creating outdoor artwork that captures their vision of their ideal Toronto. Starting today, Torontonians are invited to select their favourite student-designed outdoor advertisement by voting online at www.mytorontois.com in the second annual My Toronto Design Competition. Once the votes are tallied, the winning outdoor artwork will be placed on 20 billboards across the GTA for the month of May.
The “My Toronto” Design Competition, in partnership with the Ontario College of Art & Design, provides third-year advertising students with an opportunity to express their views of the city through original outdoor advertisements. The students were challenged to work with the theme My Toronto is with the goal of creating resounding and inspirational messages of the city and community in which they live.
The faculty and students were thrilled to participate again this year in the second annual My Toronto design competition, said Dr Anthony Cahalan, Dean, Faculty of Design, OCAD. This competition gives the designers of tomorrow the opportunity to showcase their talents to the city they love and are passionate about. I commend Astral Media Outdoor for providing not only the students with the opportunity to express their views of Toronto, but for engaging the residents of the city as well.
From April 10 through to the end of the month, Torontonians are invited to vote online at www.mytorontois.com for one of the top four finalists that best illustrates their ideal city. Residents of Toronto will be able to review the top four ads in detail and read the rationale behind each creation before voting. The four finalists were selected by a jury made up of representatives of Astral Media Outdoor, OCAD, the Toronto Association of Business Improvement Areas, Kramer Design Associates and leading creative directors from Downtown Partners and GWP Brand Engineering. Please visit the website for more information on the program.
The winning advertisement will be announced at an unveiling event in May and the winning team will receive a cash prize of $3,000 and a $2,000 donation to the charity of their choice. A $3,000 donation will be made to a workshop or speaker series that benefits OCAD advertising students. In addition, the winning artwork will be featured on 20 billboards across the GTA in May. The three remaining finalists will each receive a cash prize of $500.