Alexander Manu book launch at the Rotman School of Management

The Ontario College of Art & Design (OCAD) is pleased to announce the publication of Professor Alexander Manu’s new book, The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy. A book launch, including a talk by Manu will be held this Thursday, January 18, at 5:00pm at the Rotman School of Management, University of Toronto, as part of the Rotman Design Thinking Speaker Series. A reception follows the presentation.

The publisher, Peachpit Press, describes The Imagination Challenge as an engaging and inspiring book offering companies practical advice and tactics enabling them to unleash their full creative potential and break ahead of the crowd. Manu’s provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT’s Mitchel Resnick.

Signed first-edition copies of the book will be available for purchase at the launch for $39.99 plus GST, and can also be purchased at Chapters and Indigo.

Alexander Manu is the Founder and Director of the Beal Institute for Strategic Creativity, Professor in the Faculty of Design’s Industrial Design program at OCAD, and the former principal of a design, development, and applied research consultancy in Toronto. Manu is involved in the development of strategic intellectual property at the intersection between latent needs and current technology, and in business concepts that realign people’s needs and wants with the potential of new technology and the capabilities of organizations. His work focuses on understanding people’s behavior in order to gain foresight into future product and service opportunities. He has worked with companies as diverse as Motorola, LEGO and Whirlpool, and he is much in demand as a keynote speaker at innovation and business conferences. His previous books are ToolToys: Tools with an Element of Play and The Big Idea of Design.

The cost of the event is $49 per person ($39 for Rotman School, University of Toronto and OCAD alumni). Register online at Alternatively, e-mail [email protected] or call 416.946.7462.