AIGA/NY Presents Liz Diller and Michael Rock

The New York Chapter of AIGA announces a fascinating talk on architecture and design in its upcoming event Personal Visions/Public Spaces. Held on Tuesday, November 11, 2008 at6:30pm at the Haft Auditorium at the Fashion Institute of Technology, Liz Diller of architectural firm Diller Scofidio + Renfro and Michael Rock of design firm 2×4 will be discussing the process of making the personal public. Moderating the illustrated dialogue will be Jake Barton of Local Projects, a media design firm for museums and public spaces.

The creative works of Diller Scofidio + Renfro and 2×4 have recently been thrust into the spotlight. Each firm’s ability to originate extremely high-concept work has not only been attracting attention, but also raucous enthusiasm.

For years, DS(+R) worked behind the scenes as an idea lab. Now their work is bursting onto the public scene with high-profile projects like the Institute of Contemporary Art in Boston, the upcoming High Line and Lincoln Center projects in New York, and the unforgettable “Blur,” a pavilion constructed of Swiss mist.

Similarly, 2×4 was launched from the ivory tower (Yale) and brings a cool, fresh, and brainy approach to graphics with thoughtfulness fueling work that transcends aesthetics. At 2×4, Michael Rock has created high-profile projects for Prada, the Brooklyn Museum, and even Nike for the Olympic Games in Bejing.

Personal Visions/Public Spaces will explore the following: is the brainpower of both of these studios antithetical to today’s aesthetics-driven process? What comes between a laboratory of ideas and work in the public sphere? What constitutes the track from theory to practice (and back again)? And why are these visual and spatial expressions of such personal visions ultimately so magnetic for wide audiences?

For more information, please visit