difica’s SnackBox opens in New York’s Times Square

SnackBox, the award-winning project by Montreal-based Ædifica and MuvBox, has found home in the heart of Times Square. The 20-foot-long container was selected from approximately 80 proposals by local restaurant owners, and had to comply with New York City’s security regulations in this high-traffic area.

Innovative New York’s restaurateur Jonathan Morr, a well-known creative entrepreneur, was looking for a design team that would help him develop a unique solution that would fit in this iconic site. Created from a shipping container the concept is a first in the USA. It is the modern-day reinvention of the old-fashioned canteen, and serves iconic NY street food with gourmet flair. The SnackBox had to stand out in this visually saturated environment. The elaboration and development of its visual identity and brand were born from this idea and succeeds to convey that “New York personality” to the pop-up restaurant.

Located on a section of Broadway that is now closed off to vehicular traffic, the SnackBox is easily moveable and entirely self-sufficient. It works off the grid with its fresh and grey water supply tanks that are embedded in the floor while power comes from a hybrid energy system combining electric batteries and generator. The upper section of the walls pivot upwards, transforming into cantilevered steel awnings, and provide shelter from the elements. Inside, working within the physical limits of the container, space was carefully planned and evaluated to optimize all useable space.  During colder days, heating for the staff is provided by recuperating the heat from the generator.

The SnackBox’s black and white graphic stripes elegantly contrast to the neon rainbow of colour of its surroundings. At night, the SnackBox vanishes back into its cube, ready to redeploy in minutes, bright and early the next morning. 

For more information, please visit www.aedifica.com.